TY  - BOOK
AU  - Wirtz, Jochen 
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
TI  - Services Marketing: people technology strategy
U1  - 658.8 
PY  - 2020///
CY  - Noida, U.P.
PB  - Pearson
KW  - Service industries--Marketing
KW  - Marketing--Management
KW  - Customer services--Marketing
KW  - Professions--Marketing
ER  -