TY  - BOOK
AU  - McQuail, Denis
TI  - McQuail's mass communication theory
SN  - 9788132105794
U1  - 302.23 
PY  - 2010///
CY  - Los Angeles; New Delhi
PB  - Sage
KW  - Mass media
KW  - Communication
KW  - Mass media--Philosophy
ER  -