TY  - BOOK
AU  -  Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y. 
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2019///
CY  - Noida, U.P.
PB  - Pearson
KW  - Marketing
KW  - Marketing--Management
KW  - Customer relations--Management
ER  -