TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
AU  - Pandit, Ajay
TI  -  Marketing
SN  - 9780070151567
U1  - 658.8 
PY  - 2010///
CY  - Chennai
PB  - McGraw Hill
KW  - Marketing
ER  -