TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Hawkins, Del I.
AU  - Mookerjee, Amit
AU  - Mothersbaugh, Linda L. 
AU  - Tom, Gail 
TI  - Consumer behavior : : building marketing strategy 
SN  - 9789389538052
U1  - 658.8342 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill
KW  - Market surveys
KW  - Consumer behavior
ER  -