TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joe  
AU  - Kumar, S. Ramesh 
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - Noida, U.P.
PB  - Pearson
KW  - Consumers
KW  - Consumer behavior
KW  - Marketing
ER  -