00726nam a22002417a 4500 24143 24143 OSt 20210312173616.0 210312b ||||| |||| 00| 0 eng d 9789353946135 658.827 K28S Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller...[et. al.] 5th ed. Noida, U.P.: Pearson, 2020 xxx, 642p. Brand name products--Management Product management Brand name products Keller, Kevin Lane Swaminathan, Vanitha Parameswaran, Ambi M.G. Jacob, Isaac C. ddc BK 0 0 ddc 0 0 CURAJ CURAJ 2021-03-12 Department of Management 1 658.827 K28S 34686 2025-10-03 2025-09-15 2021-03-12 BK 0 0 ddc 0 0 CURAJ CURAJ 2021-03-12 Department of Management 0 658.827 K28S 34687 2021-03-12 2021-03-12 BK