Strategic brand management
building, measuring, and managing brand equity
Keller, Kevin Lane
Swaminathan, Vanitha
Parameswaran, Ambi M.G.
Jacob, Isaac C.
text
Noida, U.P
Pearson
2020
5th ed.
monographic
eng
xxx, 642p.
by Kevin Lane Keller...[et. al.]
Brand name products--Management
Product management
Brand name products
658.827 K28S
9789353946135
210312
20210312173616.0