TY  - BOOK
AU  - Thomson. Arthur A., jr.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E.
AU  - Strickland, A.J., III
AU  - Joseph, Thomas
TI  - Crafting and executing strategy : : the quest for competitive advantages : concepts and cases / 
SN  - 9788194244660
U1  - 658.4012 
PY  - 2020///
CY  - Chennai : 
PB  - McGraw Hill Education (India), 
ER  -