TY  - BOOK
AU  - Jain, P.C.
AU  - Bhatt, Monika
TI  - Consumer behavior in Indian context
SN  - 9788121922142
U1  - 658.8342 
PY  - 2016///
CY  - New Delhi
PB  - S. Chand
KW  -  Consumer behavior
KW  - Consumer behavior--Psychological aspects
KW  - Consumer behavior--Social aspects
KW  - Consumers
ER  -