TY  - BOOK
AU  - Pillai, R. S. N
AU  - Bagavathi
AU  - Kala, S.
TI  - Marketing management
SN  - 9788121932448
U1  - 658.8 
PY  - 2020///
CY  - New Delhi
PB  - S. Chand
KW  - Marketing--Management
KW  - Consumer behavior
KW  - Market surveys
ER  -