TY  - BOOK
AU  - Pillai, R. S. N.
AU  - Bagavathi
TI  - Modern marketing : principles and practices
SN  - 9788121916974
U1  - 658.8 
PY  - 2021///
CY  - New Delhi
PB  - S. Chand
KW  - Marketing
KW  - Marketing--Management
ER  -