TY  - BOOK
AU  - Rudani, R.B.
TI  - Basics of marketing management : theory and practice
SN  - 9788121931687
U1  - 658.8 
PY  - 2019///
CY  - New Delhi
PB  - S. Chand
KW  - Marketing--Management
KW  - Consumer behavior
KW  - Market surveys
ER  -