TY  - BOOK
AU  - Gupta, Ruchi
TI  - Advertising: principles and practice
SN  - 9788121940016
U1  - 659.1 
PY  - 2021///
CY  - New Delhi
PB  - S. Chand
KW  - Advertising
N1  - includes 17 recent Indian case studies
ER  -