TY  - BOOK
AU  - Adrian Payne
AU  - Frow, Pennie 
TI  - Strategic customer management : integrating relationship marketing and CRM
SN  - 9781139057417
PY  - 2013///
PB  - Cambridge University Press
KW  - Marketing
KW  - Management
UR  - https://doi.org/10.1017/CBO9781139057417
ER  -