TY  - BOOK
AU  - Kotler, Philip 
AU  - Armstrong, Gary 
TI  - Principles of Marketing
SN  - 9781292092492
PY  - 2015///
PB  - Pearson
KW  - Marketing
KW  - Business
KW  - Management
UR  - https://ebookcentral.proquest.com/lib/curaj/detail.action?docID=5174919
ER  -