@book{25785,
	author = {Lovelock, Christopher and Christopher Lovelock and Jochen Wirtz},
	title = {Services marketing : people, technology, strategy},
	publisher = {Pearson},
	year = {2011},
	edition = {7th ed.},
	url = {https://ebookcentral.proquest.com/lib/curaj/detail.action?docID=5174026}
}