TY  - BOOK
AU  - Lovelock, Christopher
AU  - Christopher Lovelock and Jochen Wirtz
TI  - Services marketing : people, technology, strategy
SN  - 9781292014241
PY  - 2011///
PB  - Pearson
KW  - Marketing
KW  - Business
KW  - Management
UR  - https://ebookcentral.proquest.com/lib/curaj/detail.action?docID=5174026
ER  -