@book{26319,
	author = {Koltler, Philip},
	title = {Marketing management},
	publisher = {Pearson India Education},
	year = {2022},
	address = {Noida, UP},
	edition = {16th ed.},
	note = {Supplement copies titled 'Marketing Management: Indian cases (Acc. No.S42579 to S42583).}
}