01249cam a22002055i 4500 22540149 OSt 20230719164710.0 220509s2022 cau 000 0 eng 9789354795138 (paperback) Dugar, Anurag author Marketing metrics : beyond clickbaits by Anurag Dugar and Mani Shreshtha. 1st New Delhi Sage 2022 303 p. "We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers. If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews. You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories-because just like you we don't like it either!"-- Shreshtha, Mani, author ddc BK 26457 26457 0 0 ddc 0 0 TXB CURAJ CURAJ 2023-07-19 550.00 0 658.80151 D87M 40250 2023-07-19 2023-07-19 BK 0 0 ddc 0 0 TXB CURAJ CURAJ 2023-07-19 550.00 0 658.80151 D87M 40249 2023-07-19 2023-07-19 BK