00446nam a22001457a 4500003000400000005001700004008004100021020001800062082001900080100002300099245008700122260003700209300001600246653003800262OSt20230901111530.0230901b        |||||||| |||| 00| 0 eng d  a9789354791659  a659.0954bJ51B  aJethwaney, Jaishri  aThe Beauty Paradigm : Gender Discourse in Indian Advertisingcby Jaishri Jethwaney  aNew DelhibSage Publishingc2022  axxi, 239 p.  aAdvertising; Gender mainstreaming