TY  - BOOK
AU  - Jethwaney, Jaishri
TI  - The Beauty Paradigm : Gender Discourse in Indian Advertising
SN  - 9789354791659
U1  - 659.0954 
PY  - 2022///
CY  - New Delhi
PB  - Sage Publishing
KW  - Advertising; Gender mainstreaming
ER  -