00642    a2200193   4500001000700000003000400007005001700011008004100028082001700069100002400086245004400110250001200154260003900166300001000205653009100215942001200306999001500318952011500333069054OSt20220402113526.0                                          a658.83bH19H1 aBearden, William O.1 aMarketing scalescby William O. Bearden  a3rd ed.  aNew DelhibSage Publicationsc2011  a603p.  aScaling (Social sciences); Marketing research--Statistical methods; Marketing research  2ddccBK  c2664d2664  00102ddc40708TXBaCURAJbCURAJd2012-03-07eMGMg5655.00l0o658.83 H19Hp3341r2024-11-21w2020-09-02yBK