TY  - BOOK
AU  - Malhotra, Naresh K 
AU  - Agarwal, James 
TI  - Customer Relationship Marketing: Theoretical And Managerial Perspectives
SN  - 9780000989987
U1  - 658.83 
PY  - 2021///
CY  - USA
PB  - World Scientific
KW  - Management
ER  -