TY  - GEN
AU  - Kapoor,Jadeep
AU  - 
ED  - 
ED  - 
ED  - 
TI  - 24 Brand mantras: finding a place in the minds and hearts of consumers
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Response Publications
KW  - 
ER  -