TY  - BOOK
AU  - Nair, Suja R 
TI  - Consumer behaviour in indian perspective : : text and cases 
SN  - 9789350240663
U1  - 658.834 
PY  - 2025///
CY  - Mumbai 
PB  - Himalaya Publishing 
KW  - Consumer Behaviour -- India
KW  - Consumer Behaviour
KW  - Marketing -- Consumer Research
ER  -