TY  - BOOK
AU  - Karunakaran, K
TI  - Marketing management: : text and cases in indian context 
SN  - 978935693495
U1  - 658.8 
PY  - 2024///
CY  - Mumbai
PB  - Himalaya Publishing 
KW  - Marketing—Management—Case Studies
KW  - Business—Management
KW  - Marketing—India
ER  -