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  <titleInfo>
    <title>Made to stick</title>
    <subTitle>: why some ideas hold and others come unstuck</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Chip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Health, Dan</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>323p.  Paperback </extent>
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  <note type="statement of responsibility">by Chip and Dan Health</note>
  <note>English</note>
  <subject>
    <topic>Social psychology</topic>
  </subject>
  <subject>
    <topic>Interpersonal interaction</topic>
  </subject>
  <subject>
    <topic>Communication / Survival of ideas</topic>
  </subject>
  <classification authority="ddc">302.13 C43M</classification>
  <identifier type="isbn">9780099505693</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">260723</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260723163416.0</recordChangeDate>
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