TY  - BOOK
AU  - Chunawalla, S A 
AU  - Sethia, K C
TI  - Foundations of advertising: : theory and practice
SN  - 9789358402933
U1  - 659.1 
PY  - 2026///
CY  - Mumbai
PB  - Himalaya publishing 
KW  -  Advertising
KW  - Advertising -- Theory and practice
KW  - Marketing research
ER  -