00781 a2200385 4500000002100000001000700021005001700028008004100045010000500086020000500091082001700096100002400113110000500137245007900142250001200221260003800233300001000271490000700281500000500288600000500293610000500298611000500303630000500308650000500313651000500318654000500323700002400328710000900352711000500361720000500366730000500371740000500376752000500381856000900386BKB 06969120200902150334.0  a a a658.83bZ64E1 aZikmund, William G. a1 aEssentials of marketing researchcby William G. Zikmund and Barry J. Babin a4th ed. aAustraliabCengage Learningc2010 a436P. av a a a a a a a a aBabin, Barry J.bc abc a a a a a adf