TY  - GEN
AU  - Belch,George E.
AU  - Belch, Michael A.
ED  - 
ED  - 
ED  - 
TI  - Advertising and promotion
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - 
ER  -