TY  - GEN
AU  - Evans,Martin
AU  - O'Malley, Lisa
AU  - Patterson, Maurice
TI  - Exploring direct and customer relationship marketing
SN  - 9781861529015
U1  - 658.84 
PY  - 2009///
CY  - Australia
PB  - South- Western/ Cengage Leaning
ER  -