TY - GEN AU - Sheth,Jagdish N. AU - Krishanan Balaji C. TI - Legends in Marketing: consumer behavior: visioning the future (Vol. 3) U1 - 658.80092 PY - 2010/// CY - London PB - Sage Publication N1 - 1204 v.1; 1205 v.2; 1207 v.4; 1208 v.5; 1209 v.6; 1210 v.7; 1211 v.8 ER -