TY  - GEN
AU  - Sheth,Jagdish N.
AU  - Krishanan, Balaji C.
TI  - Legends in marketing: managerial marketing: the early years (Vol. 5)
U1  - 658.80092 
PY  - 2010///
CY  - London
PB  - Sage Publication
N1  - 1204 v.1; 1205 v.2; 1206 v.3; 1207 v.4; 1209 v.6; 1210 v.7; 1211 v.8
ER  -