@book{916,
	author = {Sheth, Jagdish N. and Krishanan, Balaji C.},
	title = {Legends in marketing: managerial marketing: current thought (Vol. 6)},
	publisher = {Sage Publication},
	year = {2010},
	address = {London},
	note = {1204 v.1; 1205 v.2; 1206 v.3; 1207 v.4; 1208 v.5; 1210 v.7; 1211 v.8}
}