TY  - GEN
AU  - Zeithaml,Valarie A.
AU  - Bitner, Mary Jo
ED  - 
ED  - 
ED  - 
TI  - Services marketing : integrated customer focus across the firm
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - 
ER  -