TY  - GEN
AU  - Plessis,Erik Du
AU  - 
ED  - 
ED  - 
ED  - 
TI  - The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.8342 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - 
KW  - Management
ER  -