TY  - GEN
AU  - Shopper marketing : how to increase purchase decisions at the point of sale
AU  - Stahlberg, Markus ed.
AU  - Malia, Ville ed.
ED  - 
ED  - 
ED  - 
TI  - Shopper marketing : how to increase purchase decisions at the point of sale
SN  - 9780749464714
U1  - 659.157 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - 
KW  - Management
ER  -