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010 _a
020 _a9788175967977
082 _a658.812
_bS51M
100 1 _aSoman, Dalip
110 _a
245 1 _aManaging customer value : one stage at a time
_cby Dilip Soman and Sra N-Marandi
250 _a
260 _aNew Jersey
_bWorld Scientific
_c2011
300 _a401p.
490 _a
_v
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630 _aManagement
650 _a
651 _a
654 _a
690 _aMarketing-Management; Customer loyalty; Customer relations-Management
700 _aN-Marandi, Sara
_b
_c
710 _a
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999 _c10179
_d10179