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020 _a9781405199520
082 _a659.132
_bB45C
100 1 _aBerman, Margo
110 _a
245 1 _aThe copy writer's toolkit : the complete guide to strategic advertising copy
_cby Margo Berman
250 _a
260 _aU.K.
_bJohn Wiley & Sons
_c2012
300 _a376p.
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630 _aCulture& Media
650 _a
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690 _aAdvertising copy
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