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010 _a
020 _a9788184352894
082 _a659.1
_bH22A
100 1 _aHaridas, M.P.
110 _a
245 1 _aAdvertising and brand strategy
_cby M.P. Haridas
250 _a
260 _aNew Delhi
_bAdhyayan Publishers
_c2011
300 _a264p.
490 _a
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630 _aCulture& Media
650 _a
651 _a
654 _a
690 _aAdvertising--Brand name products
700 _a
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710 _a
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856 _a
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999 _c10548
_d10548