000 00600 a2200193 4500
001 067420
003 OSt
005 20211203163717.0
008
082 _a658.802
_bW69S
100 1 _aGalligan, Colin
245 1 _aStrategic marketing management
_cby Colin Gilligan and Richard M.S. Wilson
250 _a3rd ed.
260 _aNew Delhi
_bElsevier
_c2010
300 _a867p.
653 _aMarketing--Management; Strategic planning; Marketing--Study and teaching; Strategic planning--Study and teaching
700 _aWilson, Richard M.S.
942 _2ddc
_cBK
999 _c1322
_d1322