000 00517 a2200205 4500
001 147133
003 OSt
005 20210913173830.0
008
020 _a9788130926834
082 _a658.82
_bG13B
100 1 _aGallardo, Luis
245 1 _aBuilding brands : strategies and tactics
_cby Luis Gallardo
260 _aNew Delhi
_bViva Books
_c2014
300 _a271p.
653 _aManagement
653 _aConsumer behavior
653 _aBrand choice
942 _2ddc
_cBK
999 _c13241
_d13241