| 000 | 00601 a2200217 4500 | ||
|---|---|---|---|
| 001 | 147135 | ||
| 003 | OSt | ||
| 005 | 20210915102301.0 | ||
| 008 | |||
| 020 | _a9780749465704 | ||
| 082 |
_a658.8343 _bM36C |
||
| 100 | 1 | _aBrown, Millward | |
| 245 | 1 |
_aThe consumer mind : brand perception and the implication for marketers _cby Millward brown |
|
| 260 |
_aLondon _bKogan Page _c2012 |
||
| 300 | _a178p. | ||
| 653 | _aManagement | ||
| 653 | _aMarketing-Psychological aspects | ||
| 653 | _aNeuromarketing | ||
| 653 | _aBranding (Marketing) | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c13243 _d13243 |
||