000 00576 a2200217 4500
001 149952
003 OSt
005 20211108155206.0
008
020 _a9781107644328
082 _a658.8
_bD71P
100 1 _aDonovan, Rob
245 1 _aPrinciples and practice of social marketing
_cby Rob Donovan and Nadine Henely
260 _aNew Delhi
_bCambridge University Press
_c2011
300 _a504p.
653 _aManagement
653 _aSocial marketing
653 _aMarketing
700 _aHenely, Nadine
942 _2ddc
_cBK
999 _c13847
_d13847