| 000 | 00551 a2200217 4500 | ||
|---|---|---|---|
| 001 | 150101 | ||
| 003 | OSt | ||
| 005 | 20211125144941.0 | ||
| 008 | |||
| 020 | _a9780415822091 | ||
| 082 |
_a658.802 _bP41S |
||
| 100 | 1 | _aPercy, Larry | |
| 245 | 1 |
_aStrategic integrated marketing communication _cby Larry Percy |
|
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bRoutledge _c2014 |
||
| 300 | _a320p. | ||
| 653 | _aCommerce | ||
| 653 | _aStrategic planning | ||
| 653 | _aCommunication in marketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c13988 _d13988 |
||