000 00549 a2200217 4500
001 150199
003 OSt
005 20211130150308.0
008
020 _a9781422172315
082 _a658.8342
_bL51H
100 1 _aLee, Bill
245 1 _aThe hidden wealth of customers
_cby Bill Lee
260 _aMumbai
_bHarvard Business School
_c2012
300 _a222p.
653 _aManagement
653 _aConsumer behavior
653 _aCustomer loyalty
653 _aCustomer relations
942 _2ddc
_cBK
999 _c14070
_d14070