000 00682 a2200241 4500
001 150239
003 OSt
005 20211203104013.0
008
020 _a9780415606837
082 _a658.8
_bM34M
245 1 _aMarketing management : a cultural perspective
_cedited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti
260 _aLondon
_bRoutledge
_c2012
300 _a540p.
653 _aManagement
653 _aMarketing
653 _aExport marketing
653 _aMarketing - Management
700 _aPenaloza, Lisa
_eEditor
700 _aToulouse, Nil
_eEditor
700 _aVisconti, Luca M.
_eEditor
942 _2ddc
_cBK
999 _c14109
_d14109