000 00526 am a2200205 a 4500
001 152195
003 OSt
005 20220106124250.0
008 0112 ###
020 _a9780198069867
082 _a658.827
_bD95B
100 1 _aDutta, Kirti
245 1 _aBrand management : principles and practice
_cby Kirti Dutta
260 _aNew Delhi
_bOxford University Press
_c2014
300 _a455p.
653 _aManagement
653 _aProduct management
653 _aBranding
942 _2ddc
_cBK
999 _c15030
_d15030