| 000 | 00718nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 156110 | ||
| 003 | OSt | ||
| 005 | 20210928143702.0 | ||
| 008 | 180421 ### HIN | ||
| 020 | _a9781292092621 | ||
| 082 |
_a658.5 _bK84M |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management _cby Philip Kotler and Kevin Lane Keller |
||
| 250 | _a15th ed. | ||
| 260 |
_aBoston; Delhi _bPearson _c2016 |
||
| 300 | _a714p. | ||
| 500 | _aIncludes Appendix, Endnotes, Glossary and Index. | ||
| 653 | _aMarketing--Management | ||
| 653 | _aMarketing | ||
| 653 | _aConsumer behavior | ||
| 653 | _aInternet marketing | ||
| 653 | _aMarket surveys | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c18534 _d18534 |
||